There’s a particular kind of swimwear regret: you buy something beautiful, wear it twice, and it already looks tired. The elastic feels less crisp. The fabric loses that clean “new” finish. And suddenly the piece you were excited about becomes the one you avoid.

Good swimwear should do the opposite. It should stay in rotation—season after season—because it still looks and feels right.

This is our care philosophy in a nutshell: keep it simple, keep it gentle, and keep it polished. It’s better for the garment, and it also helps reduce the release of microfibres that can happen when synthetic fabrics are washed aggressively.

First: the ten-second reset after sea or pool

Swimwear doesn’t need drama. It needs a rinse.

After salt water or chlorine, rinse your suit in cool water. Not because you must—because it’s the easiest way to keep the fabric feeling fresh and the elastane behaving well.

If you’re travelling, this takes less time than finding your sunglasses.

Wash less. Rinse more.

Most people over-wash swimwear. It’s understandable—we treat it like underwear. But swimwear fabrics are built for water contact. They often don’t need detergent after one wear, especially if you’ve rinsed well.

A good rule:

• If it smells like sunscreen and summer: rinse.
• If it smells like detergent should happen: wash.

You’ll extend the life of the garment and reduce unnecessary friction in the machine.

When you do wash: cold, gentle, and not crowded

When it’s time for a real wash, keep it calm:

• Cold water
• Gentle cycle
• No overloading the drum
• Similar fabrics together (less abrasion)

Think of your suit like a silk shirt: it can handle life, but it doesn’t need to be thrown into a cage fight with zips and denim.

The small upgrade: a wash bag or microfibre filter

Synthetic fabrics can shed microfibres, especially when washed. You can’t eliminate that entirely, but you can reduce it.

A wash bag designed to capture microfibres is an easy upgrade—particularly if you wash swimwear regularly. A filter system can do even more. This is not about “perfect.” It’s about “better,” without turning laundry into a project.

Skip the tumble dryer (your elastane will thank you)

Heat and mechanical stress are the two things that make stretch fibres age faster. That’s why tumble drying is the quickest way to take a suit from “polished” to “done.”

Instead:

• Gently squeeze excess water (don’t wring)
• Dry in shade
• Let it fully dry before packing

Shade matters. Direct sun is wonderful on skin, less wonderful on elastane.

A note on microfibres—calmly

We talk about microfibres because customers ask, and because it’s real. Synthetic textiles can shed tiny fibres, particularly during washing. Our material choice uses polyamide fibre engineered for enhanced decomposition—designed to help reduce the persistence of those fibres if released into the marine environment.

That doesn’t change the basics:

• washing less and washing gently helps
• wearing longer helps
• disposal should always be responsible—never in nature

The goal is not to make you feel guilty. The goal is to give you a routine that keeps your suit looking better and behaving better.

The travel routine we actually use

If you want the easiest version:

1. Rinse after sea/pool
2. Dry in shade
3. Wash only when needed (cold, gentle)
4. Pack only when fully dry

It’s uncomplicated—and that’s the point.

Because the most “sustainable” swimsuit is the one you keep reaching for.